Introducing Next-Gen Dynamic Creative Solutions
Every few years, a new product is introduced which redefines an industry. Be it when the first real time bidding system was introduced, or when the first Data Management Platform was invented, to the introduction of the first ad banner that was served by AT&T in 1994.
The advertising industry has continuously evolved over the years, and will continue to do so. Now a new Dynamic Creative Solution is about to reinvent the Dynamic Creative Category, a category which is often called Programmatic Creative, Dynamic Creative Optimisation (DCO), or Creative Side Platform, and soon. This category has many names that continue to reinvent themselves, and Adzymic is at the heart of it, combining, performance, native, and dynamic creatives into a single platform.
We are ready to show you how it should be done
Marketer's Challenges on Dynamic Creative Solutions
Long Setup Process
Dynamic Creative setup can be daunting. Product feeds, tags, parameters passing between systems often take the toil out of most sophisticated marketers and agencies.
Tedious on-going maintenance
Price change, new category and ad design that require highly skilled designer and HTML 5 programmer. Dynamic Creative can sometimes be a nightmare to maintain.
Costly
Long setup process and tedious maintenance resulting in: High setup cost, maintenance and design cost. And not forgetting inflated ad-serving cost.
Adzymic Dynamic Creative Solutions
Adzymic Smart Targeting allows personalised dynamic ads to be shown based on site interaction. With the implementation of Adzymic Smart Tag, we are able to track user behaviour, conversion (Coming soon) and provide truly end-to-end tracking. Most importantly, Adzymic Smart Tag will generate ads automatically and allow clients to scale their ad production with a single tag. We are making product feed obsolete.
Quick Setup
Dynamic Creative in days, not months
By using our Smart Tag technology, Dynamic Creative can be easily set up.
Automated ad creation
One single tag setup, auto ad generation.
By using our Smart Tag technology, ads are constantly updated and allowing us to capture component on the pages such as "Discounted Price", "Special Offer", "List Price", etc.
DSP-Agnostic
Work with major DSPs (e.g. DBM, DataXu, Mediamath, GDN)
Our technology is built to work with Industry leading Ad Servers and Demand Side Platforms (DSP), so that your trading team can take care of bidding while we focus on dynamic creative management.
Complete Transparency
We display how data is collected, matched, counted and much more.
Our platform provides complete transparency by showing different unique counts for pages and ads.
Use Cases of Adzymic Smart Targeting
Personalised experience delivered.
Abandon Cart
Show Product Ads to users who have recently browsed or abandoned cart
Most viewed Content
Promote most read content such as most viewed articles, most popular products to users
Product or Content Recommendation
Show Product or Content Ads that users may be interested based on page visited, or similar behaviour of other visitors
Content Ads Exclusion
Exclude content that has been viewed by user
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